BLANK
"Blank" is an online store specializing in essential clothing. Its product range includes everyday clothing for both men and women, emphasizing quality and an extensive color selection.
Main brand chalange: In a market oversaturated with basic clothing brands, Blank faces the challenge of distinguishing itself and carving out its unique identity.
The main objective is to establish a recognizable visual identity that stands out amidst competitors and resonates with the target audience.
While simple in design, Blank's clothing comes in a wide array of colors. It represents a modern classic, attire suitable for all occasions, and a must-have in everyone's wardrobe.
It's relevant and simple.
Blank clothing is a capsule that encourages a more thoughtful approach to clothing selection, fosters the creation of stylish outfits, and promotes sustainable consumption.
The dynamic logo system employs clean lines, minimalistic design, black and white colors, adhering to the brand's minimalist ethos.
The colors palette predominantly features black and white, complemented by 10 additional supporting colors, while fonts choices lean towards minimalist grotesque styles.
An important compositional element of the identity is the grid, divisible by 3. It depictures closet, the perfect balanced wardrobe that can be filled with Blank's products. Organizing one's own style space can be done in any desired manner. It's a dynamic and flexible system designed to depict the versatility and universality of Blank.
In opposite to strict logo consept, the identity design solution bursts with vibrant, colorful graphics featuring minimalist clothing icons. This choice underscores the extensive array of colors available in Blank's clothing offerings. Essential style = infinite options.
